It sure looks like "cheap" Chinese products have taken over. I have bought replacement BAL cables in the past. They were around $27.50. There are now at least 3 different "products" being offered.
Universal 22305 RV Stainless Steel Cable Repair Kit at $19.29 Amazon.com
ADNIK BAL 28000A Tire Lock Chock (what my previous 3 order links took me to). This appears to be a BAL product based on the manufacturer. But why the “Tire Lock” label??
The price is $30.66. which is close to what I was paying in 2019.
Amazon.com
22305 Cable Repair Kit Accuslide by BAL R.V. Products Group. This seems to be the "official" BAL replacement kit
at $62.07. If I were to order again, without knowing, this is the one I would get based on the reviews of the previous two kits. I think a call to BAL is in order. They should be able to tell you if the ADNIK product is really a BAL offering.
https://www.amazon.com/22305-Cable-Repair-Accuslide-Products/dp/B01B04WCDC/ref=sr_1_2?crid=1JQM21S80RYHJ&dib=eyJ2IjoiMSJ9.DuBcW_xV6qGWLPD_r-CqAbPVdIp7-YcPD3dltzrTl2R9YYsgWgvMwNjTOfQlngw9CWKi5lAhlbLsLUQXRZle2ZN755d81_XjIaUTW4G0VUgx2Pcm5nI1mu70_YHg0D1YDoN0k6UcKaxH0ig3Zm0SVlnxhMeuOkWkjMcivbzxTZA.VTOMbA9CAjrEQmBEleoVRCIXr96mrnV1IBpYDQ-yMgk&dib_tag=se&keywords=bal-accuslide+cable+repair+kit&qid=1748208995&sprefix=bal+accuslide+cable+kit,aps,238&sr=8-2
The cable ends seem to have the most complaints. The cheaper products don't weld the cable to the end. They seem to simply crimp the fitting which has a history of not holding tight.