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I asked that question of 3 different Keystone execs over the past couple of years. All three gave me the same answer so I figure it must be reasonably accurate. Both have essentially the same bottom line budget but spend it differently. Everest spends more on the things you see (e.g. cabinetry and other visible niceties). Montana spends more on what you don't see (e.g. construction quality, attic vents to vent moisture, etc.). Both are good rigs. Which is best for you depends on how you use it and how long you intend to keep it. If you weekend and vacation and will keep it just a few years then you probably don't really need the Montana's better construction quality. If you buy the one that works best for you in all respects then you can't really make a bad choice between the two, in my opinion. Check their respective websites and compare notes on construction, standard items, etc., and you'll see what I'm saying. We recently bought our third Montana and we still feel Montana is the best choice for our use.
On edit, in talking recently with our dealer when we were purchasing, he said Montana and Everest start out at about the same price. But, look at the blue book for year old rigs and see the difference. The Montana used value is much greater. I have not personally checked this out but it would be telling if it's true.
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