Montana Owners Club - Keystone Montana 5th Wheel Forum - View Single Post - Wal-Mart Wine

Kathi · 12-09-2006, 07:36 AM

Don't get me wrong, I shop there but this was sent to me by a friend and I just cracked up!
Wal-Mart Wine
Wal-Mart announced that, on January 1, 2007, it will begin offering
customers a new discount item - WALMART's own brand of wine. The
world's largest retail chain is teaming up with Ernest &Julio Gallo
Winery of California to produce the spirits at an affordable price, in
the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of WalMart
brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of Arkansas,
Bentonville. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name
for the Wal Mart wine brand. The top surveyed names in order of
popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).

12-09-2006, 07:36 AM	#1
Kathi Montana Master Join Date: Feb 2005 Location: Kalispell Posts: 937 M.O.C. #3113	Wal-Mart Wine Don't get me wrong, I shop there but this was sent to me by a friend and I just cracked up! Wal-Mart Wine Wal-Mart announced that, on January 1, 2007, it will begin offering customers a new discount item - WALMART's own brand of wine. The world's largest retail chain is teaming up with Ernest &Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2- $5 range. Wine connoisseurs may not be inclined to throw a bottle of WalMart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal Mart wine brand. The top surveyed names in order of popularity were: 10. Chateau Traileur Parc 9. White Trashfindel 8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef Boyardeaux 4. Peanut Noir 3. I Can't Believe it's not Vinegar 2. Grape Expectations 1. Nasti Spumante The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).