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Latest info I have is that the dealer's cost for the new LCD TV is $595 and the cost for the fireplace is $840. If my math is correct, that means that the MSRP prices on the retail price sheets reflect a markup in the neighborhood of 50-55%. Flipped the other way, it means that if you deduct 33-36% from the retail price, you will be close to the cost price to the dealer. So have fun negotiating!!!!
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