[Mikendebbie]

I have not had any problems with my cord reel - but if you search the forum for "cord reel" you will find several threads about it.

Some have found that the switch is bad and needed replacing.
Some stated they could hear the motor moving but no cord reeling. If this is the case, apparently the drive chain has slipped off the sprocket. Rather than send you to the thread I saw - here is a description for how to access the cord reel to get the chain back on and running...
Also I attached a photo of the cord reel and I think the chain is under the black cover on the right. You should have a Shoreline flyer in your owner documents (I do) but it does not help with any secrets to gaining access. I can't figure out how the thing is mounted inside the compartment. I assume the sheetmetal skirt only houses and covers it up - it must be anchored to the frame somehow.