Quote:
Originally Posted by Montana Man
If dealers sold vehicles at invoice they would be even richer than they are. Invoice is not their cost even though they make us believe it is. My local dealer told everyone, pick any truck and I'll sell it $500 under invoice. That tactic made them a lot of money.
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That is due to “dealer hold back”. The manufacturer “holds back” and returns 2%-3% of the sticker (MSRP) of the vehicle depending on the model. So on a $50,000 MSRP vehicle the dealer gets $1,000 to $1,500 if he sells the vehicle for invoice price.