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Rich, I think it's the same reason many of now enjoy shopping at Dollar General, et al... Price. We were forced to change our way of thinking this past year (unless you had heaps of money stashed under your mattress). Money now matters over quality - by necessity. I agree 100% that this is not necessarily a good thing...
The same ones that complain are the same ones that thought it was a great idea in the first place.
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