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As my previous replies pointed to the Instant Pot not being exactly new, but the latest marketing sensation in digital pressure cookers ... maybe the answer is from my own area newspaper. A local chef that has nationwide cooking demonstration experience decided to make a buck off giving classes on cooking with the Instant Pot. Her classes filled faster than she could organize them. This paragraph in the article satisfies my suspicions.
"Gandhi-Rue, who in a previous job organized cooking demonstrations across the nation for Williams-Sonoma, said she has used pressure cookers for years and that all the new electric versions are basically the same. People who have a different brand than Instant Pot will get just as much out of the class.
Read more here: http://www.kansas.com/entertainment/restaurants/dining-with-denise-neil/article193538479.html#storylink=cpy"
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