Update from another dealer--he's talking about a 27" LCD TV which will go for an MSRP of $925 based on a price sheet dated 11/27/06. Comments from another dealer suggests a cost price from Montana to dealers of $595 for this option, so that's the price range you will have for negotiation on your price. No idea what happens if you don't take the option, but you may not get any TV at all in the living room. The $925 price also includes the storage drawer behind the LCD TV.
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