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I can understand the dealer not budging from his price. The truck is brand new and in high demand. I read where Ford had 40,000 orders for the truck before the first one was even built. Dealers are not going to give you (or me) a discount if they can turn right around and sell that truck for full price in short order. Hopefully by the time I'm ready to buy this summer they'll be giving some discounts or we may buy SOB. Price is definitely a factor. Good luck with your new truck.
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