Thread: Sales stats
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Old 04-02-2006, 06:24 AM   #8
sreigle
Montana Master
 
Join Date: Nov 2002
Location: Oceanside
Posts: 20,028
M.O.C. #20
I saw that article and that sales continue to climb. That will eventually slow when the baby boomers age out of the market, if not before.

Were the sales numbers combined in the past, also, or is this something new? The new Mountaineers say Montana, Mountaineer Edition, a name that implies a closer relationship between Montana and Mountaineer. Did the combination of sales numbers start with that name change or have they always been combined? The combined name sounds to me like a master marketing move. There probably are many people who would like to own a Montana but maybe aren't quite ready to make that big a financial commitment. And in the past they may have perceived Mountaineer as not really a Montana. The name change might change that perception. We all know the Mountaineer is an excellent rig and have considered them as Montanas. Or at least I have.
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