I'm guessing not mentioning brand names all got started with the original website developers which are no longer in ownership of this website. They were great people, but were darned strict about what came and went here. When you join, it specifically states this is a Montana Owners website and you're supposed to own one to become a member. Although I can't see a reason to discuss something about another brand on the MOC ... I don't see harm in just typing something like, "My neighbors Jayco has a similar roof leak issue" as long as it ended there. I know what you are saying though ... other brand specific websites have the words "Excel or even Montana" that pop up in conversation from time to time.