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When you manufacture a product you haft to know what that product is. Do you remember when Cadillac put the name Cimmeron on a Chevy. A front wheel drive Chevy and thought their customers would be fooled with fancier seat covers and a different name. What happened was very easy to predict their customers left in droves. Now that they are making world class cars. These customers have been hard to get back.
Now we see Keystone Montana doing the same thing. Slap the name Montana on Mountaineer and hope their customers won't notice the difference. Good luck with that. They have lost sight of what Montana stands for. They may have never known or they have new leaders who don't know or are willing to compromise the name for short term profit. We will see how that works out in a few years.
Lynwood
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